Included, separate, and agreed before anything begins.
The from price is a starting point, not a teaser. Before we begin, we agree the module, the monthly scope, what is included, what sits outside the fee, and any minimum term that applies.
No setup feeThere is no separate setup charge hidden behind the monthly fee.
Included workThe agreed module covers the practical work listed for that service, such as page copy, structure, profile improvements, campaign management or monthly care.
Separate costsAd spend, specialist photography, unusually large content requirements, third-party tools and extra one-off work are agreed before they are added.
Month oneMonth one focuses on diagnosis, scope, setup and the first useful improvements, not a vague retainer.