Last updated: 7 July 2026
This is a practical plain-English policy, not formal legal advice.
The short version
We collect the information you give us when you enquire, plus a small amount of technical information needed to run the site securely. With your consent, we also collect some analytics data to understand whether the site is working. We don't sell your information, and filling in our contact form doesn't put you on a marketing list. If anything here is unclear, email us at [email protected] and we'll explain it properly.
Who we are
The Visible Practice provides websites, SEO and paid ads support to professional practices in Ireland. For data protection purposes, the party responsible for your information, the controller, is The Visible Practice, based in Cork, Ireland.
What we collect and why
When you visit the site
Our website is hosted and delivered by Cloudflare Pages. Like most hosting and security services, Cloudflare processes technical information when you visit, such as your IP address, browser and device details, the pages you request, request headers and timestamps. Cloudflare also keeps security logs that help protect the site against attacks and abuse.
We use this information to keep the site available, fast and secure. Our legal basis is our legitimate interest in running a working, secure website.
When you use the contact form
Our contact form runs on Forminit, a form service. When you submit the form, we receive what you enter: typically your name, email address, phone number if you provide one, details about your practice or business, and your message.
We use this information to reply to you and arrange the next practical step, usually a short call. Our legal basis is taking steps at your request before entering into a contract, along with our legitimate interest in responding to enquiries about our services.
We don't add contact form details to a newsletter or marketing list.
When we email each other
We handle enquiries by email using Google Workspace. Our email records will contain your contact details and the history of our correspondence, which we need to deal with your enquiry properly and keep track of what was said. If we go on to have a call, we may keep short notes with your enquiry record so we remember what was discussed.
Analytics, only with your consent
If you consent to analytics cookies, we use Amplitude, loaded through Google Tag Manager, to understand how the site is used. This covers page views, sessions, where visitors come from, and whether enquiry journeys are working, including a simple event that records when an enquiry form is successfully submitted.
Our setup is deliberately conservative. We don't use session replay, and Amplitude doesn't collect what you type into the contact form. To make source reporting more reliable, we temporarily keep the first page, referral source and UTM campaign parameters in session storage during your visit, and only send them to Amplitude if you consent to analytics. If you consent to analytics and then submit the enquiry form, we also use the part of your email address before the @ symbol as an Amplitude user identifier, so we can connect the submitted enquiry to the browsing journey that led to it.
Google Tag Manager is a tag management tool. We use it to control which measurement tags load and when. It isn't our analytics provider. If you don't consent, analytics doesn't run, and the site works exactly the same either way.
Sensitive information
The contact form is for telling us about your practice and what you need help with. It isn't designed to collect sensitive personal data, such as health information, or confidential client details. Please leave out anything sensitive or confidential that we don't need in order to reply to you. If more detail is needed later, we can agree a suitable way to share it.
Who we share information with
We use a small number of service providers to run the business: Cloudflare for hosting, delivery and security, Forminit for the contact form, Google for email and tag management, and Amplitude for analytics, only where you have consented. They process information on our behalf so the site and our email can work. We don't sell your information, and we don't share it with third parties for their own marketing.
Like any business, we may need to share information if the law requires it, for example in response to a valid legal request, or to protect our legal rights. This would be rare, and we'd only share what is necessary.
Where your information is processed
Some of our providers are US companies or operate outside the European Economic Area, so your information may be processed outside the EEA. Where that happens, transfers should be covered by recognised safeguards such as the EU-US Data Privacy Framework, the UK Extension to that framework where relevant, or the European Commission's standard contractual clauses.
How long we keep information
We keep enquiry details and related email for as long as we need them to deal with your enquiry, and for a reasonable period afterwards in case you come back to us or a question arises. As a guide, we expect to keep enquiry correspondence for up to 24 months after our last contact. If you become a client, we keep records for the length of the engagement and afterwards as needed for legal, tax and accounting purposes.
Technical logs held by Cloudflare are kept for short periods set by Cloudflare. Analytics data in Amplitude is kept according to the account retention settings available in Amplitude.
Your rights
You have rights over your personal information under data protection law, including the GDPR. In plain English: you can ask us for a copy of the information we hold about you, ask us to correct anything that's wrong, ask us to delete it, and object to or ask us to restrict how we use it. Where we rely on your consent, as we do for analytics, you can withdraw that consent at any time, and doing so won't affect anything done before you withdrew it.
To use any of these rights, email [email protected]. We'll respond as soon as we reasonably can, and within the timeframes the law requires.
If you're unhappy with how we've handled your information, you can complain to the Data Protection Commission, Ireland's data protection authority, at dataprotection.ie. We'd appreciate the chance to sort things out first, but that's entirely your choice.
Tools we may add in future
We only describe tools we actually use. In future, we may add tools such as appointment scheduling, embedded video, spam prevention, advertising measurement or additional analytics. If a new tool materially changes how we handle your information or what cookies are used, we'll update this policy and our cookie information, and where consent is required we'll ask for it before the tool runs.
Changes to this policy
We'll update this page when our practices change. The date at the top shows when it was last revised. If a change is significant, we'll make that clear on the site.
Contact
The Visible Practice
Cork, Ireland
[email protected]